Since joining Greensmith as CEO in 2009 John has led the company from concept to market leadership in grid-scale energy storage technology. He set the commercial and strategic vision for Greensmith early on: to provide the energy storage technology platform of choice to customers and partners leveraging a battery-agnostic, software-optimized and distributed network approach.
Prior to Greensmith, John spent over 20 years building high-growth, B2B technology companies and was a strategy consultant to a number of vertical sectors including the electric utility industry. John held C-level roles at four venture capital-backed technology companies operating globally, including a consortia-based electronic marketplace that served 21 of the 25 largest electric utilities in North America. John also served as a senior strategy consultant for A.T. Kearney and Braxton Associates in the areas of corporate/business unit strategy, enterprise transformation and portfolio/growth strategy. .